3.3 - Explain how to interpret feedback from customers

Once we have gathered information we must start to interpret what it means.

This often means displaying the information in a more accessible way.


For example, we have gained responses to a range of questions about their preferences of food we offer. If we just had the questions and the ratings it is hard to see what is being said as a group so we may create a chart or graph.



















The chart shows us clearly that the preference was for sandwiches, closely followed by pizza.


You can also place informal feedback into categories and make judgements based on those comments.



We can also use pictograms to represent information back to our customers.