Becoming an effective leader
2.1 - Review own ability to set direction and communicate this to others
Communicating Organisational Strategy
To be effective it is important that the organisational strategy and purpose is understood at all levels of an organisation. This principle is embodied in the famous response that was once given to President Nixon when he visited NASA. Having seen a man in a corridor, brush in hand, he asked him what he was doing; the response he got from the man [the cleaner] was ‘I’m helping to put a man on the moon’. Everyone in that organisation was working to one strategic goal: to put a man on the moon.
A communications strategy should establish the following:
· Communications objectives;
· Key messages;
· Tools and communications activities;
· Timescales; and,
The 5 Ws of Communicating Change
An effective communication strategy should address the following questions:
· Who should be told?
· When should they be told?
· What should they be told?
· Where and how should the message be conveyed?
· Who should control the communications process?